Best Ecommerce Marketplace Applications in USA
Being an eCommerce business owner, it is not easy challenging to find out the best marketplace to run a successful eCommerce business in a highly competitive market.
Before a select, a marketplace for your eCommerce business, first research and get knowledge on your target audience and how you reach it. It helps you to figure out new innovative ways to enhance your customer experience.
In an eCommerce Marketplace business, strategic planning can be a big impact on the reputation of your business. Finding the right online marketplace for selling your goods or to target the audience
The report says that,
- Online retail revenue of the eCommerce industry in 2017 is the US $2.3 trillion.
- People spent $1.86 trillion globally in 2018.
- $1.92 billion people are expected to buy something online in 2019.
- Statista report says online retail revenue is expected to reach the US $ 4.48 trillion by 2021.
These reports show the power of the online eCommerce retail business market; however, these above statistics also proved the competition of the eCommerce business industry. Someone who has dedicated knowledge and interest in this field that person can be won everything like amazon.
So finally, in the blog further, I am going to talk about the best eCommerce Marketplace Applications in the USA.
Benefits of Selling on Online Marketplaces:
- Established Plans and Programs
- Quick Launch
- Huge Customer bases
- Faster Payments
- Easy to Compare
- Increased Profit Margin
I think the benefits of eCommerce marketplace selling will give clarity and I am going to explain the top eCommerce marketplace app and their strategy for their successful business.
Amazon is one of the world's best eCommerce consumer oriented marketplace application. Amazon application has millions of Prime Members of its own. Amazon has 5 million marketplace online sellers and 197 million U.S shoppers browsing the site every month in 2017. The brands while marketing with Amazon, automatically grow this set of consumers that spends around $1400 every year though shopping on Amazon.
The marketplace provides the two features that sellers enjoy the most are Fulfillment by Amazon (FBA) and the built-in affiliate program. Apart from these features, Amazon provides the best professional selling plan for sellers on $39.99 per month with the per-item selling fees that vary by category, plus referral and variable closing fees. And also have the individual selling plan on $0.99 per sale with selling fees as per each product category.
Amazon has offices at 12 locations worldwide. The common ones are in the USA, UK, Germany, Japan, Italy, France and Spain. It is the best option for large sellers and retailers looking for global exposure on a single platform. It connects buyers and sellers around the world to encourage the online marketplace industry for the future generation.
eBay has been one of the large consumer-oriented eCommerce markets in the world. eBay concept of the marketplace was established in 1995 and it became popular in the early 2000s. Amazon is increasing its Prime membership fees that are why eBay is becoming up more in the picture. Although eBay is providing their services in 100 countries worldwide and it has 23 international sites with 6.7 million sellers in the year 2017 particularly.
They expand their service in 190 global markets of this marketplace gives the businesses access to 168 million active buyers across the world. eBay generates $95 billion of annual gross market value altogether. In this way, the generates plenty of opportunities for sellers through their application to grow and expand within 190 markets around the world.
There is no monthly or annual fee like amazon prime membership and also for the retailers and marketers. These features definitely attract market sellers and buyers.
eBay provides the list of product information on its eBay catalog to buyers from sellers, to get a clear idea about the products that you want to buy. That clarity will increase the sale and get genuine about the online sale. The list of product information is like sports card accessories, fashion categories, electronics, and many more. It also provides a business efficiency guide, free business consultation, and seller development resources provided by merchants who are successfully selling their products.
Walmart is the other popular and well-known eCommerce marketplace application to save money and live better. The Walmart brand is well-established and it has recently updated its website to make it look more appealing for buyers. The marketplace is willing to add more personalized and local elements with a special shopping experience for buyers.
The company has also joined hands with FedEx, it's a delivery service company in the US. Walmart created FedEx to give an advantage program that offers a 37 percent discount if orders placed on Walmart get shipped through FedEx. This offer is cool for shopper's online shopping experience. The Walmart eCommerce marketplace follows a strict approval process for the seller for the good quality of products. It takes around six weeks for the sellers to get approval.
The company prefers the sellers who:
- Carry recognizable Brands
- Based in the United States
- Have a huge variety of products and services
- Provide excellent customer service
- Able to accept International returns
These are the sample guidelines for sellers, who sell their products on the Walmart eCommerce marketplace. Then seller fees vary depends on the sellers.
Jet is a newly launched eCommerce marketplace application in 2015 and its market is a division owned by Walmart, but its marketplace is totally separate from the parent company. This is a US-based marketplace got launched in July 2015 but is growing very fast. Jet has more than 4 million customers, the company has a unique approach to the eCommerce marketplace platform for their success. Jet has its own set of a unique algorithm that offers discounts for the shoppers on the items as they shop online. The idea is "the more you purchase, the more you save".
The company offers a wide variety of product categories to their buyer to get more attention from all categories of people around the world. The marketplace tends to have a higher cart checkout price and cheaper prices than compared to amazon, Walmart. Although jet doesn't have a huge customer base like amazon. But Jet makes up for this slowdown with easy integration, attractive deals, and more personalized seller pages, and fast delivery to move on with their services.
Etsy marketplace is one of the popular and unique for all kinds of handmade, novelty, and vintage items. Etsy marketplace has become a de-facto marketplace for the sellers and contains r 54 million members around the world, more than 198 million sellers in 83 countries across the world, and over 35 million buyers. Etsy has huge members as its customers or seller as compared to others. It all happens because of their unique and specific products to create a brand-specific brand name.
Etsy marketplace benefits and strategy of selling for your reference:
- Find the handmade items that can't be found anywhere else easily.
- It Offers sellers to customize many of their items based on their options.
- Etsy allows the sellers to partner with other sellers for more flexibility and saves time to gain customers.
- Handling of marketing tools of the company makes it convenient for the customers to create promotions and coupon codes for sale.
- Etsy doesn't offer any subscription plans or packages for the sellers like Amazon and other marketplaces, it charges a minimal amount of fee for the items listed on their site.
- The marketplace offers Facebook integration also to sellers' market their products to gain buyers
Apart from all, Etsy provides the first 40 listings for free for sellers to post their products online. It charges $.20 per item to be listed on their site for four months with only 5 percent of the transaction fee.
6) Facebook Marketplace
Facebook has over 2 billion active users, creates great exposure for branding and marketing seller their products and services directly. This social media giant reaches thousands to millions of users every day. That is the reason people like to sell and buy online using their business or personal pages or via Facebook advertising, the Facebook marketplace platform.
Creating Facebook Marketplace is better for the startups that sell their products to their own communities. The marketplace is working on becoming challenging because of huge varieties of a competitor for all the already established online selling sites.
Facebook enterprise app marketplaces doesn't get any charge from sellers for the listing and gets the products viewed by the members of the local community first. It doesn't provide any delivery services for sellers and buyers. Facebook marketplace is the medium to connect sellers and buyers online.
Even though sellers get the benefit of no listing fees for a list and sell products. This is too good for initial level sellers and companies to sell their products on the right platform are the Facebook marketplace.
Rakuten marketplace that is formerly known as Buy.com is an online marketplace owned by a Japan-based marketplace owner. The Rakuten Marketplace eCommerce provides a wide range of product categories that electronics, health and beauty, sporting goods, office supplies, auto parts, home furnishings, and apparel.
Rakuten eCommerce marketplace dragged down some U.S. sellers in 2017, even though it has since updated its selling operations with new merchant products, tools, and services.
Rakuten.com gets costs from the sellers $33 per month for list their products on their eCommerce site with the commission and an item fee of $0.99 per item. It provides the personal account manager for the seller, called an eCommerce Consultant (ECC) and they can design their own storefronts.
Rakuten is one of the fourth largest online marketplace platform in the world and one largest online eCommerce platform in Japan. Above 80 percentages of the online buyers in Japan use the Rakuten eCommerce marketplace for their shopping. The key operating principle of this eCommerce site is based on the Japanese concept that is called 'Omotenashi' that encourages providing personalized and high-quality service.
The marketplace has over 100 million active users, 8 to 12 percent seller fees. Rakuten eCommerce platform has 16.4 million page views per month. The major eCommerce platform of Japan operates in over 29 regions and countries with an association base of more than 1 billion people across the world.
Alibaba is an outstanding online e-commerce marketing engine for sellers, retailers, and suppliers. Alibaba started their eCommerce marketplace business with 18 people and now it has more than 22000 employees. The marketplace currently gains around 80 percent of online sales in China.
Alibaba's Singles' Day is the most profitable day of these marketplace sales. On November 11th, 2016, the day Alibaba generated the sale of more than $18 billion in revenue in just 24 hours. It is not at all easy at the time. This record proved the power of the Alibaba eCommerce marketplace platform.
At present, Alibaba has reached out to billions of products and buyers all over the world, including manufacturers, businesses, distributors, and many categories…
Various benefits of selling on Alibaba are as follows the strategy:
- It allows accessing a huge number of international suppliers that deal in wholesale prices.
- Get started for free
- Way to enter the Chinese Market
- Free membership is also available
- 7 million page views per month.
Alibaba has various revenue models for different types of sellers and it also follows different business prospects for their successful journey.
Wish eCommerce marketplace has more than 11 million active users currently. It is the most popular shopping apps in the world, especially in the US. Wish charges no listing fees for the sellers and provides built-in tools for marketing and promotional purposes for the seller.
Wish marketplace app few major benefits and metrics:
- Around 75 million active monthly users
- 15% of the item with the shipping's value makes the seller fees.
- No Monthly Fees for sellers
- 9 million pages views per month
If you are interested to start a mobile app eCommerce marketplace business, don't be afraid of investing in new eCommerce marketplaces. Working on your newly established eCommerce business or you have been selling for a longer time, eCommerce marketplaces should be the most focused part of your strategy.
All the online marketplaces for e-commerce are not the same idea, design, development, and strategy. Be careful while developing your multi-vendor eCommerce website or application for your eCommerce business. I recommend MAB Technologies LLC, New York is providing world-class ecommerce app development services. Our experts always cool to hear your idea or problems and help to develop an eCommerce marketplace app.