6 Reasons Why Your Jewellery Business Needs a Mobile App
We are living in the modern era where everyone owns a smartphone as part of their lifestyle.
According to the stats, 62% of people are accessing the internet only with their mobile phones. Also, in 2020, the annual mobile app hit 218 billion downloads. This number will increase in the future without a doubt and this shows the importance of mobile applications between people.
Over the past few years, we have crossed many online businesses that have their mobile app to scale up their sales, and ROI and jewellery business are not an exception.
As one of the thriving industries in the world, mobile, and mobile app platforms help their users to access wonderful features on the go.
6 Reasons Why Your jewellery Business Needs a Mobile App?
Many online businesses are introducing daily, in that, the JEWELLERY business is also occupying a strong place. Fast-paced living makes people use the mobile app to save time and finish the task within the same place.
It is the right time to introduce your mobile app for your JEWELLERY business to increase your ROI and revenue. Let’s see the reasons for developing a mobile app for your brand!
(1) Brand Awareness:
To get a sale, the customer should know your brand. Branding is the identity of your JEWELLERY business. For this, the mobile app will do the best. Creating a strong brand in people’s minds is not an easy deal where you have to make some effort to achieve this.
A good brand will have the following:
- An attractive logo design or symbol that represents your business niche and name
- The color of the logo. Usually, color plays a major role for most of the audiences.
- Good customer care or service that will encourage people to connect with the business for a long time.
- More seasonal offers and deals to make the customers happy to shop in your store.
- Creating a more valuable brand is the first task of promoting your business that can be achieved with the help of a mobile app.
Customize your jewellery mobile app:
By implementing the above features, you already finished half of the way of making your brand. Even more, when you customize your mobile applications to give a more friendly experience to the users like changing app icon color, changing interface color (dark/light), both online and offline access, quick customer care support, etc., your mobile app will be downloaded by thousands of people (even more).
By installing your mobile app on their phones, your brand will be remembered by the customer whenever they open the phone.
(2) All-in-One Solutions:
As said above, people always looking for the best platform that saves their time during a busy schedule. Even though your website and social media provide more information about your products and offers, they are a multi-step process to know about your product details.
To make this process easy, provide all the product details and offers in one place with the help of a mobile app. With the one-touch process, the customer will get all the necessary information about your brand that leads to purchasing in your online JEWELLERY store.
According to stats, many people are using the personal mobile app to access the brands. The main thing is, even though you are not connected with the customers physically but your brand always builds a personal connection with your target customers.
(3) Pop-Up Notifications:
Notifications are the best reminders to your customers. The push and pop-up notifications available on the phone, help people to remind the details easily and stay updated with the work.
By using this notification feature, you can connect your brand to your target customers in real-time. You can inform your offers and deals through this notification. But also remember not to provide many reminders.
Some of the best details to put in notifications are:
- Regular seasonal deals/ offers
- Frequent update reminder for the application
- Informing new updates or features on the app
- Positive quote or wishes to make your customers attached to the app
(4) Integrating Features:
One of the interesting reasons that make people buy online is the payment system. With the online store, your customer able to pay either on COD or via online payment.
You can integrate your customized payment system or use a third-party system to provide payment features to the customers. With this feature in the mobile app, people can conveniently select their payment and purchase your product.
Other than this, you can also integrate a chat app like Messenger or your plugin to chat with your customer. Also, add some additional integrations like feedback forms to know the customer necessities and makes the app quite interesting to use.
(5) Marketing Platform:
When the user installs the app, you can get their name, email-id, phone number, and location to know more about the customer. With this, you can easily retarget them with new offers and products. These data will be helpful for your marketing process to improve your business quality.
Without investing much in Facebook or other platform ads, you can introduce your new products on the mobile app, which will be notified by your customers, and lead them to purchase.
As well, make an active engagement on social media and tell your followers to install the mobile app to get more store traffic.
(6) App Analytics:
By integrating analytics tools on your mobile app, you can track the purchasing orders, cart abandonment rate, etc.,
With this insight of app analytics tool, you can know the business performance and track the locations where a greater number of sales get done. Hence it is easy to target more on locations that need to get more sales.
The analytics tools help you to know the feature that you need to work with and improve.
In simple, it is the place where you can increase your product quality that leads to growing your ROI.
Benefits of Selling Jewelries Online:
By selling JEWELLERY online, you will get more advantages:
- More Traffic and Customers: The JEWELLERY business is one among the many fastest growing online business that has a more amount of traffic. After building a brand, you can implement the best marketing strategies to turn your traffic into customers.
- More Collections at One Place: With the online platform, customers can easily navigate to different JEWELLERY styles, thus it is easy to refer to more collections at one place at a time to decide what to purchase.
- More Offers: Since you are receiving enough traffic with the online store and mobile app, you can offer seasonal deals to increase sales engagement.
- Sales at Anytime and Anywhere: Without worrying about locations, an online store can receive traffic internationally and you can decide the locations that you need to target and do sales.
Also, by selling online, people will shop at anytime and anywhere (at their place) which is not possible in physical stores.
How Mobile App Helps Their Users?
Many features encourage people to use the mobile app frequently. Here are those features:
(1) Use on the Go:
All are living in a busy world where everyone has their priority to do. In this occupied time, the mobile users find the app to be easy to finish some necessary tasks on the go to their work. For example, shopping for groceries, selecting gifts for celebrations, video calling with important persons, etc., are finished on right and less time.
(2) Personal Engagement:
With some of the basic applications like reminders app, clock app, fitness app, chat app, etc., there will be a personal engagement with the mobile and the user.
With some more advanced technologies like voice search, virtual talking assistant, etc., people find it more helpful to save their valuable time. This is why mobile and mobile app play an important role in a person’s life.
(3) Easy Shopping:
When shopping, the mobile app offers a valuable service like online payments, delivery systems, ‘Add to Cart’ option, etc., to make the people feel completely easy to shop their products.
(4) More Offers:
When compared to a physical store, the online store has some interesting offers to draw the attention of the audience. This is because the physical store has low traffic where the online store receives more visitors at all times.
With your mobile app, people will find more collections and offers to purchase the products. You will automatically end up getting more sales.
(5) Recommend Others:
If your mobile app serves a good experience to the customers, they will recommend your mobile app and products to their friends and relatives with you can receive more traffic and sales.
On the whole, the mobile app is a good decision to develop your business to the next level.
This article showed you the importance of having a mobile app for your business. I hope these details will help you to grow your sales and profit even more. Develop your app on the Android and iOS platform to draw the attention of both platform users.
Ready to develop the mobile app for your JEWELLERY business?
Connect with the best jewellery mobile app development company to develop the app that represents your brand. Contact us now!