How to Develop Marketplace Website like Wish
A profitable industry always has a marketplace e-commerce application. Online retail is the fastest and steadily growing industry. It has significantly changed the way people search and buys things. Almost everyone has mobile phone m-commerce makes the online shopping experience makes it more convenient. If you want to start a business in the mobile retail industry, then you are on the right road to success.
In this blog, I am also sharing the world's best e-commerce shopping app whole development with features details for your reference to build a marketplace website like WISH.
'WISH' app idea from Peter Szulczewski (CEO) and Danny Zhang (CTO) from ContextLogic Inc. Wish app was founded in 2010 in San Francisco.
Online market ideas like Wish or AliExpress are simple applications but functional – shop for anything from anywhere within a few clicks on your mobile phones; there is no need to spend hours in the locker room queue or wait for a trial. Wish app saves the user time.
You know that the Wish website is one of the real e-commerce stars in the e-commerce mobile market segment. Whatever we are looking for, there is a mobile application specifically for online shopping that changes the way we find things, choose them, and make the easy decision to buy at a very affordable cost. People always love to shop for more products because of the low price.
Today's online shopping always places a peak in the market. Online retail revenue in 2017 is the US $ 2.3 trillion, Statista report says, online retail revenue is expected to reach the US $ 4.48 trillion by 2021. These reports show the power of the online retail business market.
If you are interested to make your mark in this online shopping market with your online shopping apps like the Wish clone app, the time will not be better! In this article, I will explain How to Develop a Marketplace Website like Wish? Then also explain cost and features for better understanding to get an idea for you.
Everyone needs to know about How the Wish Marketplace website work
Every successful application has its own set of strategies and plans of execution to its success. So are you ready to plan to develop a marketplace website like a wish? I think this blog is surely helping to find the path of success to your fabulous ideas.
Wish – Business Model to encourage impulsive buying
Wish business model is a marketplace business model, so it's something like a mediator between merchants and buyers of a shopping app. Wish is not responsible or liable for any content published by merchants to promote their products. Merchants are directly responsible for providing e-commerce products and services to their clients.
In other words, the Wish app only connects buyers and sellers but we know that it's not good for healthy business so wish is directly involved in transactions between them.
Previously wish app, worked as a wish list app that used a cost-per-click revenue model. That's wishing list idea is new at the time in the market, so people love the concept. When it became possible to buy goods directly on Wish, the platform started charging sellers 15% of revenue from each purchase. Wish is a rapidly developing and growing platform that functions on iOS and Android. They never miss the users.
Encouraging impulsive buying to grow their business, this is a much impressive concept to grow your business by displaying goods with lower cost in the right way and targeting impulsive buyers.
Wish – Multi app approach
Wish has six e-commerce applications for a different product category. This multi-app business approach is to work out to attract all sets of users and satisfy user needs by technologies. Use your idea as a strategy to initiate your business. For example, Facebook offers a separate Messenger app for phones and tablets because they discovered that by creating several apps that each perform a single function to better user experience.
Wish – Shopping Made Fun – The most advertised app as we all know that. It offers a lot of different product categories like makeup and beauty, gadgets, watches, fashion, shoes, wallets, and bags, etc. Everything product is a day to day life necessary for everyone.
Geek – Smarter Shopping – In this app offering technology including phones, watches, smart watches, flashlights, and certain accessories for them.
Mama – Attentive Shopping – The identical to the Shopping Made Fun app in a lot of ways, but it goals mothers and mothers-to-be with a selection of maternity clothes and goods for babies and toddlers.
Cute – Beauty Shopping – This app more concentrates on beauty products, cosmetics, accessories, and every beauty item from the bottom to top.
Home – Design and Décor – Offers a wide selection of home accessories to decorate home and is divided into subclasses based on the part of the house like kitchen, bedroom, bathroom, etc.
Wish for Merchants – Like Flipkart, Amazon and eBay, Wish also has a separate mobile app for sellers.
Business strategy to make a successful app like wish
Wish strategies will help to develop a marketplace website like wish and use these strategies for your existing marketplace also.
- Offering large discounts.
- Providing low prices of products and satisfying quality.
- Customization and personalization of goods categories in various applications.
- Displaying goods with lower costs in the right way and targeting impulsive buyers.
- Connecting the buyers & traders without permitting them to communicate directly with each other. They get a commission for every sale.
- Concentrating on mobile platforms.
- Using the latest emerging technologies to attract users like AR to create virtual rooms.
Top Features to develop a marketplace shopping app like Wish
- Customer: Front-end (Mobile & Web App User)
- Merchant: Front-end Web Panel User
- Admin: Web-based Backend User
1) Features of Customer Panel
- Find Stores
- View Product ads
- View Offers
- Features Product List
- Loyalty Programs
- Login Bonus
- Shipment Tracking
- Product Details
- Multiple Payment Option
- In-App Wallet
- Return/Exchange Product
- Rate Product
- Fast Checkout
- Create Ticket
- Personalized Results
- Manage Profile
- Live Chat
- Manage Notifications
2) Features of Merchant Panel
- Activate Subscription Plan
- Manage Tickets
- Metrics & Analytics
- Fulfillment by System
- Product Promotions
- Run campaign
- Online Payment
- Manage Profile, Setup stores
- Manage catalog & orders
- Import Product
- Automatic adjustment of Inventory on Sale
- Payment Accounting
- User Review
- Reporting Tools
- Notification & Alerts
3) Features of the Admin Panel
- Login with login ID & Password
- Manage Users (Customer/Merchant)
- Manage Ad Campaign
- Manage Product Category, Sub-category
- Manage Promotions/Rewards/Points
- Manage Payment
- Manage Tickets
- Manage Referral/Invites
Apart from customer panel, merchant panel, and admin panel features, the Wish app has some additional features also. These features are completely getting a good response from users.
Additional features to develop an app like a wish
Manage Login Session: The Admin manages the login bonus for users. It captures the login session of each app user.
Personalization: This feature enables users to get the specific filtered result based on the following factors with API integrated required to fetch data, like browsing behavior, location GPS API, culture, festival, and order history.
Virtual fitting rooms: By using an augmented reality trend, there's a brand new and exciting shopping experience. Just imagine that your users can try on contact glasses before purchasing them with the help of the front camera in their smartphones. These features make your app cool.
Shipping: Here the system integrates shipping API for tracking shipment for quick and safe delivery at user designation.
Google Map Integration: Here the entire store is displayed on a Google map, where users can search for the store, and the map will navigate them. Easy navigation makes an unnecessary situation.
App, PWA & Website: Here, the marketplace business system is implemented on the website, PWA & mobile app, so that it is accessible on any device.
Auto-Tax calculation: The Tax calculation API is integrated with the app system that automatically calculates the tax for each of the products.
Multi-currency Support: Currency converter API is integrated to convert payment value as per select currency via Google currency API. This support is really helpful for world level customer to need during payment. This support is unavoidable for these kinds of apps.
Payment Gateway: To make online payment of product purchases, Payment API is integrated like Stripe, Braintree, PayPal, etc.
CRM Integration: This functionality is useful in enhancing marketing via SMS, email, etc. This integration might improve your sale and analyze your data for a better sale. Easily connect with the audience.
CMS and SMS Integration: This functionality helps the app user to read correct information about the system & know about the system.
Every feature always adds an advantage to your application. Moreover useful features will make your app get more positive reviews on Google play store. These reviews play a major role during user decided to download y our app, so always satisfy the quality of users by quality of products and services.
How much it Cost to create a mobile app like Wish
Well, the cost of development always depends on many factors and personalization that you need. Here I share the main factors for the cost to develop an app. There are
- Number of the platform on which app is to be developed
- Size and complexity of the app
- The country where the app development company is located, I share the app development rate/hour with country wise,
- U.S. Based Development Company: $50-$250/hour
- Eastern-Europe Based Development Company: $30-$150/hour
- India-Based Development Company: $10-$80/hour
Cost of technical aspects of app development
- Technical Documentation: $1000-$2000
- Front-end & Back-end Development: $9000-$12000
- UX/UI Design: $1500-$3000
- QA & Testing: $2000-$3000
The most interesting point is the final cost of developing an app like a wish is around $20,000 - $30,000. Cost may vary depends on the functional features that you need.
Very big thanks to technologies. We can add or delete anything from anywhere to create a big deal to the world. If you want to develop a marketplace application to run your business, then first create your good idea by analyzing your competitor's business model. Already we shared maximum details about developing the app like a wish. For any queries don't hesitate to contact MAB Technologies, USA. The world's best App Development Company in New York. Our experts always cool to hear your idea or problems and help to develop an app like your wish.